# What is social franchising and how can it work for charities?

- Link: https://fundraising.co.uk/2012/06/27/what-social-franchising-and-how-can-it-work-charities/
- Published: 2012-06-27T19:47:22+01:00
- Author: Howard Lake

Social franchising is a buzz phrase at the moment, although it has nothing to do
with social media. What is it and why might it be important for charities? Lucy 
Gower attended a [Knowledge Peers Charity Leaders event](http://www.knowledgepeers.com/networks/619/index.html)
on the issue, which was chaired by Michael Norton, Director at the Centre for Innovation
in Voluntary Action. She summarises the event in tweets from participants and commentators.

_Editor’s update: this Storify is no longer available: [https://storify.com/LucyInnovation/what-is-social-franchising-and-how-can-it-work-for](https://storify.com/LucyInnovation/what-is-social-franchising-and-how-can-it-work-for)_

In conclusion, social franchising works on the same basic business model as corporate
franchising, but rather than being driven by profits, social franchising is driven
by a social goal, for example providing employment for the long term unemployed 
or tackling climate change. However a social franchise still has to make profits
to survive and grow and meet its social aims.

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