# Innovation Rules – your opportunity to have your say

- Link: https://fundraising.co.uk/2012/06/17/innovation-rules-your-opportunity-have-your-say/
- Published: 2012-06-17T13:09:31+01:00
- Author: Lucy Gower

Fundraising is tough. ‘More for less’ has practically become a daily mantra for 
both donors and charities. Great causes are clamoring in an increasingly crowded
marketplace for a finite piece of the fundraising income pie.

The word innovation seems to be the latest trend, promising to provide salvation
and solutions. ‘We must be more innovative’ is the answer to how to deliver ‘more
for less‘.

**But what does ‘being more innovative’ actually mean?** It seems to mean something
different to everyone. There is a broad agreement that innovation is about taking
good ideas and making them happen. But how organizations and individuals practically
take a ‘good idea’ and actually turn it into successful fundraising is up for debate.
As is the topic of whether the focus should be on incremental innovation versus 
radical or disruptive innovation, if innovation is about efficiency or increased
fundraising income or engagement, as well as the most effective processes and skills
sets that are needed to make any type of innovation happen.

## Advertisement

So in an attempt to understand how the third sector views and values innovation 
and provide practical guidance to help you deliver ‘more for less’ [nfpSynergy](http://nfpsynergy.net)
are updating their 2004 [Innovation Rules!](https://www.fundraising.co.uk/news/2004/09/29/nfpsynergy-publishes-innovation-guide-charities)
report.

You can **have your say about innovation and what you need to help you innovate**
by taking just 5 minutes to fill in the nfpSynergy Innovation Rules! survey

http://research.nfpsynergy.net/s/xVQJggAuCS.w3Zo

before the **end of Friday 22 June**.

The findings from the survey will be included in the new Innovation Rules! report,
which is part of a greater programme of research on innovation within the Third 
Sector. The Innovation Rules! report will be free to download and will provide;

• an overview of how the sector values, understands and prioritizes innovation

• insight and examples into how charities and corporates are currently approaching
innovation

• guidance on developing an innovation strategy for your own organisation a practical
toolkit to help you increase your innovation capacity on a day to day basis

_Lucy Gower, Innovation & Fundraising Consultant has been a fundraiser for over 
10 years. She led the NSPCC’s innovation programme for over four years helping teams
to develop their innovation and creative thinking skills to develop new products
and services and improve performance. She is now a freelance trainer and consultant
specialising in helping individuals and organisations think more creatively to get
better results._

_Lucy is an active blogger on fundraising and innovation and regularly speaks at
conferences both in the UK and overseas. You can follow Lucy on Twitter @lucyinnovation
or contact her at lu**@***************co.uk_.

 * **[Joe Saxton to speak at N Ireland fundraising convention ](https://fundraising.co.uk/2016/10/19/joe-saxton-speak-n-ireland-fundraising-convention/)**(
   19 October 2016)
 * **[nfpSynergy launches new way of looking at charities](https://fundraising.co.uk/2017/03/10/nfpsynergy-launches-new-way-looking-charities/)**(
   10 March 2017)
 * **[Trust in charities up 4% since October, nfpSynergy research shows](https://fundraising.co.uk/2017/05/09/trust-charities-4-since-october-nfpsynergy-research-shows/)**(
   9 May 2017)