# The Donkey Sanctuary regular giving DRTV campaign

- Link: https://fundraising.co.uk/2012/06/12/donkey-sanctuary-regular-giving-drtv-campaign/
- Published: 2012-06-12T08:25:51+01:00
- Author: Howard Lake

The Donkey Sanctuary’s first use of DRTV began just after Christmas 2011. Agency
DTV said that the campaign’s success was due to “an optimal blend of real rescue
stories, an inspiring ask, and a well-balanced mix of before and after footage of
the animals in urgent need of the charity’s care.”

www.dtvgroup.co.uk/work/donkey-sanctuary

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[National Trust launches £1.2 million appeal for White Cliffs of Dover](https://fundraising.co.uk/2012/06/27/national-trust-launches-12m-appeal-white-cliffs-dover/)**(
   27 June 2012)
 * **[The story of Save the Children's No Child Born to Die campaign](https://fundraising.co.uk/2012/07/05/story-save-children039s-no-child-born-die-campaign/)**(
   5 July 2012)
 * **[Research confirms online donors are influenced by how much others have given](https://fundraising.co.uk/2012/07/19/research-confirms-online-donors-are-influenced-how-much-others-have-given/)**(
   19 July 2012)