# Great Daffodil Appeal raises over £12,000 in text donations

- Link: https://fundraising.co.uk/2012/05/30/great-daffodil-appeal-raises-over-12000-text-donations/
- Published: 2012-05-30T08:00:00+01:00
- Author: Howard Lake

**Marie Curie Cancer Care has raised over £12,000 through mobile donations in their
biggest annual fundraising campaign, The Great Daffodil Appeal.**

Working with mobile marketing and communications company [Textlocal](http://www.textlocal.com),
they invited supporters to donate £1.50 by sending a simple text message or keyword
to a dedicated charity short code.

Rebecca Bednall, Individual Giving Fundraiser, said: “We had over 7,500 responses
to all the short codes throughout spring which was almost double the amount we received
in the same time period the previous year.

## Advertisement

The charity set up 16 keywords on Textlocal’s low-cost charity short code 70777,
using words such as CARE, DAFFODIL and LOVE. They included this information in a
national advertising campaign showing people how to donate via text in major press
titles and high profile venues across the country.

www.mariecurie.org.uk

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