# Sport Relief 2012 raised £7.9 million via text donations

- Link: https://fundraising.co.uk/2012/05/28/sport-relief-2012-raised-79-million-text-donations/
- Published: 2012-05-28T09:54:45+01:00
- Author: Howard Lake

**Sport Relief has so far raised £7.9 million via £1, £5 and £10 mobile donations,
a record amount for the biannual campaign. In line with previous years, Sport Relief
has received 100% of the value of SMS donations made by the public thanks to agreements
with the mobile network operators.**

Helen Puddefoot , Head of Campaign Management at Sport Relief said: “2012 has been
a record year for mobile donations for Sport Relief, seeing the donation amount 
from SMS more than double since 2010, clearly demonstrating a huge appetite for 
SMS donations”.

## Mobile fundraising asks

This year’s Sport Relief campaign invited the public to donate by SMS in response
to several fundraising activities:

## Advertisement

 * “**John Bishop’s Week of Hell**” asked people to donate £1 by texting the keyword‘
   SPORT’ to 70011
 * ‘**John Bishop’s Week of Hell documentary**’, broadcast on 22 March, asked viewers
   donate £5 by texting the keyword ‘HELP’ to 70005
 * In ‘**The BT Sport Relief Challenge: Walliams vs The Thames**’ (140 miles in 
   September 2011) supporters were asked to donate £5 by texting the keyword ‘SWIM’
   to 70005
 * On the ‘**Sport Relief**‘ night, broadcast on Friday 23 March, viewers were invited
   to donate £10 by texting ‘YES’ to 70010

Text donations to Sport Relief were again handled by Mobile Interactive Group (MIG),
a Velti company. Rob Weisz, VP of Sales at MIG, said: “SMS donations are a trusted,
efficient and engaging method for the nation to donate on multiple price points (
£1, £5 and £10) and our high performance, high capacity interactive platform has
been specifically designed to support mass participation broadcast events”.

![Sport Relief 2012](https://wfay6x.infiniteuploads.cloud/2021/06/sportrelief_2012.
jpg)

The platform handled 2,276,369 mobile interactions during the campaign.

The 2012 Sport Relief campaign launched on 19 January and culminated on Sport Relief
Weekend on 23 – 25 March.

## Growth in text donations to Comic Relief and Sport Relief

 * **2010**: Sport Relief raised £44.25 million, of which **£3.7 million was donated
   via £1, £5 and £10 mobile SMS donations**.
 * **2011**: [Comic Relief’s Red Nose Day raised **£15.1m**](https://fundraising.co.uk/2011/05/03/comic-relief-raised-151m-text-donations/)**
   through £1, £5 and £10 donations**, contributing to the overall £108 million 
   raised that year.
 * **2012**: Sport Relief raised over £50m with **£7.9 million given via £1, £5 
   and £10 mobile donations**

 * **[Comic Relief chooses OpenMarket to power mobile donations for Sport Relief](https://fundraising.co.uk/2014/02/06/comic-relief-chooses-openmarket-power-mobile-donations-sport-relief/)**(
   6 February 2014)
 * **[Sport Relief 2014 raises £51,242,186 on the night](https://fundraising.co.uk/2014/03/22/sport-relief-2014-raises-51242186-night/)**(
   22 March 2014)
 * **[OnBrand Group to support Sport Relief 2016](https://fundraising.co.uk/2016/03/08/onbrand-group-to-support-sport-relief-2016/)**(
   8 March 2016)