# Hunger Delivery: late pizza delivery campaign

- Link: https://fundraising.co.uk/2012/05/23/hunger-delivery-late-pizza-delivery-campaign/
- Published: 2012-05-23T17:28:46+01:00
- Author: Howard Lake

A simple idea trying to get a clear campaign message across, but also a risky campaign
for two companies to take part in.

Fast food is sometimes too fast. Many of us take for granted that food is available
at the end of a phone line and can be delivered within tens of minutes. This contrasts
of course with the lack of food and hunger that many people experience daily around
the world.

So, the Food Bank Foundation in Asuncion, Paraguay, partnered with two pizza companies
to run a campaign around hunger. The pizzas were meant to be delivered in about 
45 minutes. All of them were delivered late – very late.

## Advertisement

But they were delivered with a message from the Food Bank Foundation, saying “When
you’re hungry, you understand hunger.” They were told the pizza was free, but they
could also make a donation if they wanted. The campaign succeeded in collecting 
50 tons of food for the Food Bank Foundation.

The risk to the pizza companies’ reputation was considerable, but it seems to have
paid off.

Spotted on [Springwise.com](http://www.springwise.com/marketing_advertising/deliberately-late-pizza-deliveries-raise-awareness-world-hunger-money-charity).

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