# Samsung Hope Relay app to raise £1 a mile

- Link: https://fundraising.co.uk/2012/05/16/samsung-hope-relay-app-raise-1-mile/
- Published: 2012-05-16T12:02:21+01:00
- Author: Howard Lake

**Samsung is encouraging people to take part in its Hope Relay to celebrate the 
Olympic Games in London this year, and to leave a lasting legacy by raising funds
for three charities.**

Anyone can take part by downloading a mobile app and taking part. Samsung will donate
£1 for every mile completed. The money will be donated to Kids Company, London 2012’
s international sports legacy programme International Inspiration, and an IOC designated
charity. It will donate up to up to £667,000 or $1 million.

Chef Jamie Oliver and Olympic champion track Cyclist Victoria Pendleton launched
the Samsung Hope Relay in London, and completed a mile along a specially laid track
in front of London’s City Hall on the banks of the Thames. The campaign is also 
supported by supported by David Beckham, Phillips Idowu and Zara Phillips.

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After the UK launch, the campaign will be expanded to approximately 20 countries
around the world.

Participants can use the app to share details of their runs, to create a team of
runners, and to have their face appear on the side of the Samsung bus that will 
accompany the Olympic Torch Relay.

www.samsung.com/london2012

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