Charity Cards | Grab Your Slice Of The Greeting Card Industry- Call 01923 827770
Charity Cards: Would your charity like to benefit from a hungry market worth £1.39 billion annually?
Every year millions of people in the UK send greeting cards wishing their loved ones a happy birthday, anniversary or simply just because…
In fact 47 greeting cards and sold every second of every day!
What can Charity Greetings do for you?
They will diversify your fundraising income and gain you new supporters!
21% of people that send greeting cards try and buy charity cards whenever they can, yet the simply cannot find them. That’s 1 in 5 greeting card senders which includes your supporters.
Charity Greetings offers all UK charities the technology so they can have their own online greeting card and gift shop for FREE, courtesy of their proprietary technology and fulfilment system.
It really is risk and hassle free.
The Charity Greeting platform allows people to connect, to give and feel good in the process.
For more information on how to open your FREE Card Shop and get your FREE guide on how to benefit from the billion pound greeting card industry, enter your details on the form to the right.
– New Fundraising Revenue
– Recruits New Supporters
– Technology Fully Managed By Charity Greetings
– Fullfillemt Fully Managed By Charity Greetings
– Marketing Tools & Support Provided
– Facebook Card Shop Technology Provided
– No risk, Hassle Free Fundraising
Dogs Trust Diabetes UK
Cats Protection Alzheimer’s Society Guide Dogs Family Lives Help For Heroes
Why should your charity be selling charity cards?
With the current economic climate and government cutbacks really affecting charities, the way in which they generate revenue must evolve.
There has been a recent shift in fundraising behaviour where supporters (and consumers as a whole) prefer to give to charity through their consumer spend. Simply put, they want their donations to go unnoticed from their wallet to the charity. They were going to purchase the product in any case, so if a charity can benefit too, it’s a win-win situation. With this in mind, smart charities are starting to shift their fundraising messages.
Simply put, rather than just asking charities to give more, charities need to find ways where their supporters can switch their consumer spend from their existing suppliers to the charities.
Greeting Cards are a perfect low cost, low barrier to entry product to begin with. With greeting cards, there is no brand loyalty. People are simply not concerned whether they go into Clintons, Hallmark, Moonpig or their local Tesco to purchase their cards; they simply need to buy a card and pick a relevant one from those on display. This is perfect for charities, as changing such a small purchasing behaviour can make a huge difference for UK charities.
On average a person sends 31 greeting cards a year. The UK greeting card industry is worth more than tea and coffee put together. This gives you an idea of how huge this market is and the potential for your charity to take a slice of this market.
It was in a Mintel report that showed us one in five people try and buy charity cards whenever they can. The is huge! If some of these were charity cards, there is a possibility to raise money for charity from a previously untapped source. After all, the card market is worth £1.30 billion annually!
“We are delighted to now offer our supporters a fresh way to support Alzheimer’s Society throughout the year. The technology Charity Greetings have provided is first rate and worth every penny. We are looking forward to developing innovative ways in partnership with Charity Greetings and our web marketing team to promote this new web venture.” Sue Sharp, Head of Commercial Income, Alzheimer’s Society
“Dogs Trust has found Charity Greetings to be an ideal companion to our other shopping offerings. Our supporters are already sending cards with some adding further donations. We were thrilled when our first sale came through only minutes after going live. The fact the cards are real and can be sent direct to the receiver is a real bonus for our supporters who prefer this.” Jacqui O’Beirne – Dogs Trust
“We want to sell greeting cards, however with building the technology, buying the cards in bulk and of course fulfilling the orders, it is not really viable and certainly a big financial outlay for Diabetes UK. We are delighted to partner with Charity Greetings who have taken all the financial risks from us.” Peter Clements – Commercial Manager, Diabetes UK
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About Howard Lake
Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.