# Making segmentation work

- Link: https://fundraising.co.uk/2012/04/22/making-segmentation-work/
- Published: 2012-04-22T10:14:53+01:00
- Author: Howard Lake

Audience segmentation by attitude and lifestyle is just one of the ways that charities
can make sure they get the right message across to the right audience. But what 
is the theory of segmentation and how? This presentation from nfpSynergy explores
how charities can make sure they extract every ounce of value from their investment
in research and marketing.

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   19 October 2016)

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