# Watson Phillips Norman to handle The Brook's donor acquisition programme

- Link: https://fundraising.co.uk/2012/04/17/watson-phillips-norman-handle-brook039s-donor-acquisition-programme/
- Published: 2012-04-17T12:10:10+01:00
- Author: Howard Lake

International animal welfare charity The Brooke has selected direct marketing agency
Watson Phillips Norman to manage its acquisition direct marketing programme and 
new product development. The charity is planning to diversify its fundraising product
offering.

The agency won the account following a five-way pitch. It will work on developing
a strategic framework for the charity’s key fundraising products in addition to 
new product development. In so doing it will work alongside TW CAT, which will handle
the donor development programme.

Brendon Elliott, head of individual giving at [The Brooke](http://www.thebrooke.org),
said: “WPN… displayed a deep understanding of our core audience and it delivered
a strategy that could be put into place quickly.”

## Advertisement

This is the third new client win for WPN this month, following winning accounts 
for Anthony Nolan and ActionAid.

www.watsonphillipsnorman.com

 * **[CARE International UK take supporter appeals in house](https://fundraising.co.uk/2012/06/22/care-international-uk-take-supporter-appeals-house/)**(
   22 June 2012)
 * **[JGA publish Guide to Trusts and Foundations](https://fundraising.co.uk/2012/06/28/jga-publish-guide-trusts-and-foundations/)**(
   28 June 2012)
 * **[Stewardship launches online giving service give.net](https://fundraising.co.uk/2012/08/02/stewardship-launches-online-giving-service-givenet/)**(
   2 August 2012)