# What’s in a name? One Direction knows

- Link: https://fundraising.co.uk/2012/04/13/whats-name-one-direction-knows/
- Published: 2012-04-13T13:57:44+01:00
- Author: John Baguley

![One Direction](https://www.fundraising.co.uk/files/images/news/One Direction 13.04.12.
jpg)

Following the interesting email from Neelam Makhijani of the Resource Alliance to
their contact list complaining that the Swiss International Fundraising Congress(
SIFC) is being confused with their International Fundraising Congress (IFC) the 
International Fundraising Consultancy (IFC) has urged them to stop using its initials
in their marketing as they changed their name from the International Fundraising
Workshop (IFW) years after the International Fundraising Consultancy began trading
as IFC. We would also suggest they unify their brand by calling their event the 
Resource Alliance Congress.

See www.sifc.ch

But is there really any confusion? Feeling rather like Steve Jobs confronted by 
IBM we asked people if they were confused. So far no one has expressed any problem.

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I would be very interested to hear from any blog readers if they had muddled up 
the two names.

An awesome IFC competition!

There is a rare SIFC badge for:

1. The best new name for the Swiss Congress.

2. The silliest new name for the Swiss Congress.

3. The best new name for the Resource Alliance Congress.

Who is One Direction?

One Direction are being sued over trademark infringement by a California band with
the same name. Lawyers want an injunction to stop the UK boy band using the name,
as well as compensation and a share of their profits. Legal papers filed at California
Central District Court, claim Syco and Sony Music realised the duplication but ignored
the American band’s rights.

The California band are asking for more than $1m (£630,000) in damages and also 
say they’re entitled to three times the profits made by the UK group.

The UK five-piece, who were put together on The X Factor in 2010, recently made 
chart history in America. Their album Up All Night went straight in at number one
on the Billboard chart last month.

John Baguley

International Fundraising Consultancy

www.ifc.tc

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