# Two agencies to work together to boost ActionAid's income

- Link: https://fundraising.co.uk/2012/03/28/two-agencies-work-together-boost-actionaid039s-income/
- Published: 2012-03-28T08:58:32+01:00
- Author: Howard Lake

International development charity ActionAid has appointed two agencies to help it
acquire new donors and improve its communications with existing supporters.

**Watson Philips Norman**, which worked with ActionAid on recruitment materials 
last year for the East Africa crisis, has been appointed to help develop a refocused
acquisition strategy involving NPD. **The Good Agency** has been appointed to deliver
new thinking to engage and communicate with supporters. Both agencies, appointed
following a competitive pitch process, will form a strategic partnership to develop
a strategy and creative approach that is designed to ensure that acquisition, supporter
experience and donor development are dovetailed.

[Watson Phillip Norman](http://www.watsonphillipsnorman.com/")‘s Alison Meredith
said: “ActionAid recognises that the charitable giving market is becoming more competitive
and that supporters are increasingly demanding the flexibility to engage with charities
in the way they want. Therefore, as part of our pitch process we developed a number
of product propositions working within a differentiated overarching proposition,
which we tested in research for the pitch. This unveiled some valuable findings 
which we will be using in forthcoming communications.”

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Matthew Sherrington at [The Good Agency](http://www.thegoodagency.co.uk) added: “
We’re looking forward to refining ActionAid’s story to enhance the experience that
helps ActionAid stand out and grow its supporter numbers and value.”

www.actionaid.org.uk

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