# Dutch bird conservation charity chooses Blackbaud CRM

- Link: https://fundraising.co.uk/2012/03/27/dutch-bird-conservation-charity-chooses-blackbaud-crm/
- Published: 2012-03-27T08:46:59+01:00
- Author: Howard Lake

Vogelbescherming Nederland, the Dutch organisation for the conservation of wild 
birds and their habitats, has selected Blackbaud CRM™ to help it develop its outreach
strategy and build its supporter base.

The charity is the Dutch equivalent to the UK’s RSPB and is one of Europe’s largest
charities.

“Our forward-looking strategy is to become more than a membership organisation,”
said Fred Wouters, Vogelbescherming’s director. “With greater than ever focus on
lobbying and campaigning on the world stage, we are becoming a true movement and
we want to enable all our stakeholders to play an active role.”

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Blackbaud CRM has been developed specifically for large not-for-profit organisations,
providing a multi-channel and scalable platform for [constituent relationship management](https://fundraising.co.uk/2017/01/16/top-10-crms-charities-nonprofits/).

Christopher Goodhart, Blackbaud Europe’s strategic accounts director, described 
Vogelbescherming Nederland as “a large and evolving organisation” and one that “
presents a complex specification that encompasses membership, fundraising and activist
support”.

“Blackbaud CRM is an intelligent single solution that will empower Vogelbescherming
in successfully managing its constituent relationships, its new direction, and future
development,” he added.

The organisation, which translates as “bird protection” in English, was founded 
in 1899 and has 153,000 members.

www.blackbaud.co.uk/bbcrm

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