# One in a Million – Red Cross Week

- Link: https://fundraising.co.uk/2012/03/23/one-million-red-cross-week/
- Published: 2012-03-23T11:50:09+00:00
- Author: Howard Lake

The British Red Cross is aiming to raise £1 million in this year’s Red Cross Week,
which runs from 6-12 May 2012.

This advert encourages people to get involved: “from shaking a bucket to holding
a cake sale, every pound counts and makes a difference to people’s lives around 
the world.”

There’s even a dedicated Twitter account for the campaign – @beoneinamillion – run
by an intern.

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www.redcrossweek.org.uk

 * **[Live Below the Line for UNICEF](https://fundraising.co.uk/2012/05/15/live-below-line-unicef/)**(
   15 May 2012)
 * **[The Donkey Sanctuary regular giving DRTV campaign](https://fundraising.co.uk/2012/06/12/donkey-sanctuary-regular-giving-drtv-campaign/)**(
   12 June 2012)
 * **[National Trust launches £1.2 million appeal for White Cliffs of Dover](https://fundraising.co.uk/2012/06/27/national-trust-launches-12m-appeal-white-cliffs-dover/)**(
   27 June 2012)

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