# Choices for Girls – interactive bus shelter ad from Plan UK

- Link: https://fundraising.co.uk/2012/02/22/choices-girls-interactive-bus-shelter-ad-plan-uk/
- Published: 2012-02-22T15:11:48+00:00
- Author: Howard Lake

Plan UK’s campaign, which highlights the plight of the world’s poorest girls, launches
a groundbreaking interactive ad on a bus stop in Oxford Street on February 22.

The advert uses facial recognition software with an HD camera to determine whether
a man or woman is standing in front of the screen, and shows different content accordingly.

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