# Six UK charities using Pinterest already

- Link: https://fundraising.co.uk/2012/02/20/six-uk-charities-using-pinterest-already/
- Published: 2012-02-20T11:34:18+00:00
- Author: Howard Lake

Pinterest is rapidly gaining attention as the current social media site _du jour_.
Even though it is still in beta – in other words, you need an invitation from an
existing user to gain access – it is reportedly growing faster than any other website
has done, is attracting a [higher proportion of women](http://techcrunch.com/2012/02/11/pinterest-stats)
than other social media sites, and it is [driving traffic and customers to commerce sites](http://mashable.com/2012/01/29/pinterest-retail-infographic).

For these reasons and others I can suggest (it is visual rather than text based,
and can be used as a curation tool), it is worthy of investigation by charities 
keen to spend a little time trying to understand what is currently grabbing attention
online.

So, I thought it useful to take a snapshot of which UK charities and organisations
have developed a Pinterest presence by mid February 2012. I was inspired to do so
by Heather Mansfield’s post on Nonprofit Tech 2.0 [11 Must-Follow Nonprofits on Pinterest](http://nonprofitorgs.wordpress.com/2012/02/13/11-must-follow-nonprofits-on-pinterest),
which naturally focuses on US nonprofits.

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Most of those that I have contacted have acknowledged that they have no clear plan
or objectives in using it, and you will see that their approaches vary, just by 
looking at the titles of the pin boards they choose. None seem to be using it yet
for promoting products in their online shops, but expect that to change as they 
spot the volume of traffic that the site is meant to generate at present.

That’s certainly one of the ways [I’ve been using Pinterest](http://pinterest.com/howardlake)–
to feature titles from our [UK Fundraising Shop](http://ukfundraising.myshopify.com).
And encouraging others to share these digital books’ covers via a _Pin this!_ button.
Note the diagonal price tag flash on some of our book cover images on the [fundraising books board](http://pinterest.com/howardlake/fundraising-books).

And I’ve not spotted any charity yet using the slicing hack I’ve just used to create
[added impact on one of my boards](http://pinterest.com/howardlake). Look for the
head and shoulders photo of me.

 

### Church Urban Fund

http://pinterest.com/churchurbanfund/

![Church Urban Fund on Pinterest](https://www.fundraising.co.uk/files/u11/pinterest_churchurbanfund.
jpg)

### Community Foundation Tyne & Wear and Northumberland

http://pinterest.com/cftynewearnland/

![Community Foundation Tyne & Wear and Northumberland on Pinterest.com](https://
www.fundraising.co.uk/files/u11/pinterest_commfound_tyneandwear.jpg)

### Depaul UK

http://pinterest.com/depauluk

![Depaul UK on Pinterest.com](https://www.fundraising.co.uk/files/u11/pinterest_depauluk.
jpg)

### UNICEF UK

http://pinterest.com/unicefuk/

![UNICEF UK on Pinterest.com](https://www.fundraising.co.uk/files/u11/pinterest_unicef_uk.
jpg)

Note that [UNICEF is also on Pinterest](http://pinterest.com/unicef).

### WaterAid

http://pinterest.com/wateraid/

![WaterAid on Pinterest.com](https://www.fundraising.co.uk/files/u11/pinterest_wateraid.
jpg)

### World Development Movement

http://pinterest.com/wdmuk

![World Development Movement on Pinterest.com](https://www.fundraising.co.uk/files/
u11/pinterest_wdm.jpg)

### Others

[LocalGiving West Yorks](http://pinterest.com/lgwyorks) is also using Pinterest 
to promote local online giving platform LocalGiving.

![LocalGiving.com West Yorkshire on Pinterest.com](https://www.fundraising.co.uk/
files/u11/pinterest_localgiving_wyorks.jpg)

### Does your charity use Pinterest now?

Let us know below and explain how you are using it. We’ll close comments shortly
to prevent this filling up with people posting links in a year or two’s time. This
blog post is looking only at UK charities using Pinterest now, in February 2012.