# Domino’s Pizza customers make one million micro-donations

- Link: https://fundraising.co.uk/2012/02/19/domino039s-pizza-customers-make-one-million-microdonations/
- Published: 2012-02-19T11:40:40+00:00
- Author: Howard Lake

**Customers at Domino’s Pizza have raised £230,000 through one million microdonations
in the 14 months since the spare change scheme from Pennies began in stores in November
2010.**

Domino’s Pizza was the first retailer to adopt the micro-donation scheme and partner
with its creator The Pennies Foundation. Donations from their customers benefit 
several UK charities.

Special Olympics Great Britain, receives 75% of the money raised in Great Britain,
while the Northern Ireland Children’s Hospice receives 75% of the money raised in
Northern Ireland. The remaining 25% is shared amongst other UK charities, including
Shelter, Together for Short Lives and NSPCC. [Special Olympics Great Britain](http://www.specialolympicsgb.org.uk)
has so far received £175,000 from the scheme.

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### The most common amount donated is 1p

Shoppers can use the [Pennies](http://www.pennies.org.uk) system to round up their
payment to the nearest pound when they pay by debit card, credit card or electronically.
The most common amount donated is 1p.

Lance Batchelor, CEO of [Domino’s Pizza](http://www.dominos.co.uk) said: “We are
delighted that the Pennies scheme has been so well received by our customers. It
is fantastic news to hear that we have received one million donations and that so
many charities will benefit from our customers’ generosity. In these times of economic
hardship it is heart-warming to know that people are still happy to share what they
have. We are very proud and grateful to our customers.

 

## More microdonations news

> [A round up of round up (& micro-donation) solutions](https://fundraising.co.uk/2021/03/10/a-round-up-of-round-up-micro-donation-solutions/)

> [7 giving apps to consider](https://fundraising.co.uk/2021/07/14/7-giving-apps-to-consider/)