# What makes a successful BBC Radio 4 charity appeal

- Link: https://fundraising.co.uk/2012/02/01/what-makes-successful-bbc-radio-4-charity-appeal/
- Published: 2012-02-01T12:49:59+00:00
- Author: Howard Lake

Sally Flatman, producer of the BBC Radio 4 charity appeal, spoke at a free event
yesterday in London in which she shared advice on how to make the most out of the
opportunity of the appeal. She discussed how the appeal was changing, and how charities
were using social media to give it added impact.

The event was organised by [Sounddelivery](http://www.sounddelivery.org.uk) as part
of its Soundtalks series.

Sounddelivery’s Jude Habib reports on the event, and includes an audio recording
of it.

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