# “Hello Boobs” in 3D for breast cancer charity with Blippar

- Link: https://fundraising.co.uk/2012/01/25/quothello-boobsquot-3d-breast-cancer-charity-blippar/
- Published: 2012-01-25T11:13:30+00:00
- Author: Howard Lake

Blippar.com’s ‘Hello Boobs’ campaign for breast cancer charity CoppaFeel! consisted
of a digital outdoor campaign in augmented reality.

By using the free blippar app and pointing their mobile phone or iPad at the poster,
viewers could see the breasts in 3D. The humorous element – you get to name them
the breasts – is part of CoppaFeel’s message and tone, but you probably guessed 
that from their name.

Users are then able to share the picture via Facebook and Twitter and also find 
out more about ‘how to check your boobs’ and sign-up to the CoppaFeel! text reminder
service.

## Advertisement

So, not a direct fundraising ask, but a way to generate attention and sign-ups.

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