# Britvic & PepsiCo drinks brands to raise funds for different outdoor spaces

- Link: https://fundraising.co.uk/2012/01/22/britvic-amp-pepsico-drinks-brands-raise-funds-different-outdoor-spaces/
- Published: 2012-01-22T23:24:35+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/transform_your_patch.jpg)

![](https://www.fundraising.co.uk/files/images/news/transform_your_patch_0.jpg)

Soft drinks manufacturer Britvic and PepsiCo UK have launched ‘Transform Your Patch’,
a multi-million pound campaign which will involve all their drinks brands generating
funds for a range of projects by environmental regeneration charity Groundwork UK.

The nine-month campaign runs form February to October 2012, and is designed to help
transform outdoor spaces nationwide, “giving communities more access to outdoor 
sports, activities and fun”.

The cross-brand, cross-channel campaign will bring together their portfolio of soft
drinks brands for the first time. These are Robinsons, Pepsi, Tango, 7UP, Fruit 
Shoot, J2O, Drench, Lipton Ice Tea, Mountain Dew, R Whites and Britvic. Every purchase
of one of these drinks will generate a donation equal to the cost of transforming
1cm² of land.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Some of the drinks packs will feature an actual 1cm² patch to represent the 1cm²
of land that will be transformed, alongside the ‘Transform Your Patch’ logo.

![Poster](https://www.fundraising.co.uk/graphics/advert_library/transform_your_patch_poster.
jpg)

Each brand has been carefully matched to four different types of transformation 
project, designed to appeal to the interests of the different brand’s core consumers:

· 5-a-side football pitches (Pepsi)

· Playgrounds (Robinsons and Fruit Shoot)

· Communal parks and picnic areas (J2O, 7Up, Lipton, R Whites and Juicy Drench)

· Skateparks (Mountain Dew and Tango)

Britvic and Groundwork UK have identified around 165 projects of various sizes to
be transformed. These will be “distributed evenly across the 11 regions of Great
Britain” to ensure as many people and parts of the country benefit.

Simon Litherland, GB Managing Director of Britvic Soft Drinks commented: “‘Transform
Your Patch’ can be truly transformational for Britvic this year. From skateparks
to picnic areas, not only will it help transform the visibility and credibility 
of our brands in a highly competitive market, but more importantly ‘Transform Your
Patch’ will bring people together, fuelling social change and helping local communities
create a lasting legacy they own. This is what makes this a truly inspiring programme
that we feel proud to be part of.”

Consumers will also have an opportunity to vote for a particular project to receive
additional funding.

www.groundwork.org.uk

 * **[Bing hands over front page to five small charities](https://fundraising.co.uk/2012/01/23/bing-hands-over-front-page-five-small-charities/)**(
   23 January 2012)
 * **[Unilever Foundation launches with five global not-for-profit cause partners](https://fundraising.co.uk/2012/01/30/unilever-foundation-launches-five-global-notforprofit-cause-partners/)**(
   30 January 2012)
 * **[Salford housing trust shows fundraising can profit businesses, as well as charities](https://fundraising.co.uk/2012/01/31/salford-housing-trust-shows-fundraising-can-profit-businesses-well-charities/)**(
   31 January 2012)