# YouTube Nonprofit programme offers more

- Link: https://fundraising.co.uk/2012/01/20/youtube-nonprofit-programme-offers-more/
- Published: 2012-01-20T13:12:24+00:00
- Author: Howard Lake

The YouTube Nonprofit Programme has been updated to offer more to charities that
take part.

You can now read some detailed advice on how charities can make the most out of 
video on YouTube and from the programme. The Playbook Guide: YouTube for Good includes
sections on how to create content, raise funds, and connect with other community
members.

In addition, as part of its recent redesign, YouTube has made the donate button 
on charities’ channels even more prominent, “making it easier than ever to support
the causes you care about”.

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The [YouTube Nonprofit Programme](https://www.fundraising.co.uk/www.youtube.com/nonprofits)
was launched in 2007 and since then 16,000 nonprofits in the U.S., U.K., Canada 
and Australia have taken advantage of it. According to the company, “there are hundreds
of nonprofit organisations with millions of views on YouTube, and dozens with more
than ten million views, like Greenpeace, Khan Academy and UNICEF.”

YouTube’s Nonprofit Programme might well see more developments following the appointment
of Hunter Walk to head YouTube’s social good activities. Previously Director of 
Product Management at Google, he will now be focusing on supporting causes and nonprofits,
education, and activisim and free expression.

http://youtube-global.blogspot.com/2012/01/youtube-for-nonprofits-reloaded-with.
html

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