# Halifax's Facebook Christmas choir campaign generates £100k for Save the Children

- Link: https://fundraising.co.uk/2012/01/19/halifax039s-facebook-christmas-choir-campaign-generates-100k-save-children/
- Published: 2012-01-19T09:02:02+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/halifax_christmas_facebook_choir.
jpg)

Halifax’s interactive online Christmas choir campaign on Facebook at the end of 
2011 raised £25,000 for Save the Children. The sum has been quadrupled to £100,000
by the bank.

The campaign involved Halifax inviting Facebook users to sing and record their own
version of ‘We Wish You a Merry Christmas’. Participants could then combine their
recording with those of other contributors, including pop-opera stars and Save the
Children supporters Il Divo, creating hundreds of different online Christmas choirs.

Halifax pledged to donate £3 for each choir recording and £2 for selecting a ‘Click
We’ll Donate’ button.

## Advertisement

The campaign generated nearly 140,000 views, raising close to £25,000 for Save the
Children. Save the Children is Halifax’s Charity of the Year for 2011, hence the
quadrupling of the sum as a donation. The partnership has so far raised over £1.4
million.

www.savethechildren.org.uk

 * **[New guide to fundraising with Facebook published](https://fundraising.co.uk/2012/01/27/new-guide-fundraising-facebook-published/)**(
   27 January 2012)
 * **[How to get your organisation's new-look Facebook page ready](https://fundraising.co.uk/2012/03/14/how-get-your-organisation039s-newlook-facebook-page-ready/)**(
   14 March 2012)
 * **[JustGiving creates new app for new Facebook Timeline](https://fundraising.co.uk/2012/04/27/justgiving-creates-new-app-new-facebook-timeline/)**(
   27 April 2012)