# Beyond Analysis chooses Rett Syndrome Research Trust UK as charity of the year

- Link: https://fundraising.co.uk/2012/01/17/beyond-analysis-chooses-rett-syndrome-research-trust-uk-charity-year/
- Published: 2012-01-17T12:15:15+00:00
- Author: Howard Lake

International consumer insight and strategy business, Beyond Analysis, has chosen
Rett Syndrome Research Trust UK as its charity of the year for 2012. The charity
was only set up in 2010 by a small group of parents of daughters with the condition.

As part of the partnership, Beyond Analysis, whose charity sector clients include
JustGiving, will undertake a number of fundraising activities on behalf of the charity.
For example, staff will be forming a team to participate in the Royal Parks Half
Marathon in October this year.

Paul Alexander, co-founder and Chief Executive Officer of [Beyond Analysis](http://www.beyondanalysis.net),
said of the partnership: “Much like our own rapid growth, within less than eighteen
months the charity has grown from a grassroots effort run from one parent’s kitchen
table to a national charity with hundreds of fundraisers and supporters and a projected
income of £500,000 in the next financial year. With such passion and enthusiasm 
for helping suffers of the disease, we want to make sure that we are doing everything
we can to help them be even more successful.”

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Rachael Bloom, Executive Director and parent of a sixteen year old daughter with
the disease, said: “At Rett Syndrome Research Trust UK, we are always deeply appreciative
of fundraising support, but we are particularly excited about working with Beyond
Analysis.

“With their dynamic expertise in customer insight and strategy, we hope that Beyond
Analysis might be able to help us reach out to potential new fundraisers and supports,
thereby boosting our efforts to speed-up treatments for this devastating condition.”

www.reverserett.org.uk

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