# Milliondollarhomepage creator applies idea to fundraising

- Link: https://fundraising.co.uk/2012/01/13/milliondollarhomepage-creator-applies-idea-fundraising/
- Published: 2012-01-13T10:12:30+00:00
- Author: Howard Lake

**Alex Tew, the creator of the successful Milliondollarhomepage.com website which
raised $1 million in 2005 by [selling 1 million pixels on one web page](https://fundraising.co.uk/2005/09/22/student-makes-43000-online-selling-space-his-web-page/)
is reprising the idea. **

The first time he was generating money to pay for his university career. This time
he is trying to raise funds for his cousin Maggie.

![Maggie's Hope Page - a donate-a-pixel fundraising page with plenty of donations
already made](https://wfay6x.infiniteuploads.cloud/2021/06/maggies_hope_page.jpg)

Maggie’s Hope Page

 
Maggie Thomas, 46, is a mother of six, and has terminal breast cancer. Tew set
up [maggieshomepage.com](http://maggieshomepage.com) to help fund her medical bills
and to help ensure that the debt for her treatment does not cause financial problems
for her family. She has already cashed in her life insurance and remortgaged her
home to raise the $100,000 she and her husband David have spent so far on alternative
remedies.

## Advertisement

Like the MillionDollarHomePage.com, supporters are able to buy a space and post
an image of their choice. Each square of 10 by 10 pixels costs £5 and “all of the
money raised will go to Maggie and her family”.

“Our appeal is not to ask for big sums, but a small amount from as many friends,
family and even kind strangers as we can reach,” said Tew.

[Others have emulated Tew’s pixel-selling idea](https://fundraising.co.uk/2005/11/05/mini-millions-website-aims-100000-children-need/),
and Tew himself worked on a variant of the idea last year, ‘[Pay it Forward](http://uk.reuters.com/video/2011/11/07/paying-it-forward-for-clean-water?videoId=224414888)‘,
with charity: water.