# Giifa – Changing the World, One Job at a Time

- Link: https://fundraising.co.uk/2012/01/12/giifa-changing-world-one-job-time/
- Published: 2012-01-12T00:24:44+00:00
- Author: Howard Lake

How do charities convince enough donors that employing skilled staff is an essential
and valuable part of running a successful charity? The question bedevils many charities
who find it hard to secure funding for core costs like staff.

US online service Giifa might offer a way forward. The site, still in development,
aims to list charities and prospective employees, and invite individuals to donate
towards that employee’s salary and costs of employment. In a way, it is like project
funding, which attracts many donors with its transparency and its ability to demonstrate
impact. In Giifa’s case though, the project is the staff member.

Once enough money has been raised, based on a figure set by the nonprofit, then 
the employee can be hired.

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The site is being developed by Pratyush Agarwal, who was inspired by peer-to-peer
microfinancing site Kiva.org. He explained: “Giifa’s mission is to make donations
more transparent, while empowering every individual to create jobs, and help the
US economy recover.”

I can see some objections to the site’s model, not least how long can employees 
and nonprofits wait to hear if they have been funded. But its focus on paying for
staff costs is most welcome, and might inspire other crowdfunding sites to add such
a facility.

> [What is Giifa?](https://pratyushag.wordpress.com/2011/11/03/what-is-giifa/)

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