# Thank you Send A Cow for your thank you campaign

- Link: https://fundraising.co.uk/2012/01/06/thank-you-send-cow-your-thank-you-campaign/
- Published: 2012-01-06T09:28:17+00:00
- Author: Howard Lake

Send A Cow have produced a whole campaign based on saying thank you. Thank you to
donors, thank you to volunteers.

Fundraisers know that saying thank you is an essential part of our job. Send A Cow’s
campaign should therefore inspire us to say those valuable two words in ever more
places, and in ever more creative and even amusing ways.

For example, you could just say ‘thank you’ on your Facebook page, and highlight
one or two donors or volunteers. They’d appreciate it no doubt. Or you could choose
Send A Cow’s approach and redesign your website, Facebook page and Twitter account
to say thank you to all kinds of supporters.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

![Thank you Tony Butterick - Twitter avatar](https://www.fundraising.co.uk/files/
u11/saveacow_thankyou_twitter_avatar_tony.jpg)

Even better, the charity has done it in style and with a humorous approach. They
are currently saying thank you to volunteers with a video which dominates the front
page of their site:

 

[Thank you Volunteers](https://www.fundraising.co.uk/34603566) from [Send a Cow](https://www.fundraising.co.uk/sendacow)
on [Vimeo](https://www.fundraising.co.uk/).

 

There’s a thank you dance:

 

[Thank you dance](http://vimeo.com/33715984) from [Send a Cow](http://vimeo.com/sendacow)
on [Vimeo](http://vimeo.com).

 

and several thank you videos to individual donors and supporters:

 

[Thank you Janet](http://vimeo.com/31958817) from [Send a Cow](http://vimeo.com/sendacow)
on [Vimeo](http://vimeo.com).

 

[Thank you Joe](http://vimeo.com/32515383) from [Send a Cow](http://vimeo.com/sendacow)
on [Vimeo](http://vimeo.com).

The thank you has been added to the charity’s logo throughout its site:

![Send a Cow logo with thank you](https://www.fundraising.co.uk/files/u11/send-a-
cow-logo.gif)

and the site includes a prominent thank you message to [volunteers](http://www.sendacow.org.uk/New-year-thank-you-to-our-volunteers).

The most striking element of the campaign was, I believe, redesigning the charity’s
Facebook page to say thank you – to one donor. A first-time donor called Joe Gilbert.
He is the object of the video above incidentally.
⌊Send a Cow Facebook page thanks
Joe⌉

 

In the USA, charity:water have done very well at saying [thank you to individual donors](https://fundraising.co.uk/thank-you-mackenzie-charity-water039s-founder),
including with video messages from the founder and chief executive. But Send a Cow
show that such personal and striking thank yous can be done in a wide variety of
ways.

So, if you’re ever stuck with what to say on Facebook, Twitter or your website, 
try a thank you to all your supporters, or pick out one or two lucky ones and thank
them individually.

www.sendacow.org.uk

 * **[Pell & Bales says thank you to outstanding fundraisers](https://fundraising.co.uk/2012/01/11/pell-amp-bales-says-thank-you-outstanding-fundraisers/)**(
   11 January 2012)
 * **[Say thank you nicely to major donors](https://fundraising.co.uk/2012/07/04/say-thank-you-nicely-major-donors/)**(
   4 July 2012)
 * **[The art of a simple ‘Thank You’](https://fundraising.co.uk/2013/04/16/art-simple-039thank-you039/)**(
   16 April 2013)