# Chameleon to redesign Breakthrough Breast Cancer's website

- Link: https://fundraising.co.uk/2012/01/06/chameleon-redesign-breakthrough-breast-cancer039s-website/
- Published: 2012-01-06T16:34:18+00:00
- Author: Howard Lake

Breakthrough Breast Cancer has chosen digital communications agency Chameleon to
create a new main website.

[Chameleon](http://www.chameleon.eu), which was chosen from a shortlist of six agencies,
will begin by undertaking an information architecture review to ensure the site 
delivers the most effective user journeys possible for its audience groups. The 
site will be developed with a content management system that is integrated with 
Breakthrough’s CRM, with the aim of using supporter data to maximise communication
and fundraising opportunities.

The site will also be specifically designed to provide a slick user experience for
mobile and tablet users. It will go live “later this year”.

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David Barker, Director of Communications at Breakthrough Breast Cancer, said: “The
redevelopment of our website is a critical part of our new digital strategy and 
we are really excited about working with the team at Chameleon.”

www.breakthrough.org.uk

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