# Waitrose extends Community Matters to online shopping

- Link: https://fundraising.co.uk/2012/01/03/waitrose-extends-community-matters-online-shopping/
- Published: 2012-01-03T16:09:07+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/waitrose_community_matters.jpg)

![](https://www.fundraising.co.uk/files/images/news/waitrose_community_matters_0.
jpg)

Waitrose has extended its Community Matters programme to include its online shop:
shoppers there can vote for one of three national charities to receive a share of
a £25,000 donation after three months.

Community Matters has operated in Waitrose’s branch stores for some time. Each month
every Waitrose branch donates £1,000 (£500 in Convenience shops) to be shared by
three local good causes. At the checkout, shoppers receive a small green token, 
which they can then place in a transparent box of the good cause they would like
to support. The more tokens a cause gets, the bigger the donation they receive.

Now shoppers at waitrose.com can join in by voting for one of three national charities
when they have completed their online shop. The first three charities to benefit
are the British Red Cross, the British Heart Foundation, and the Prince’s Trust.
The £25,000 corporate donation will be split between the charities in proportion
to the votes they receive.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Voting runs to the end of February 2012.

Waitrose says that it aims to support 12 national charities over the course of the
year with this programme. UK national charities who wish to be considered for the
Community Matters Online initiative can get in touch (offline!) at:

Waitrose Community Matters Team

Waitrose Limited

Doncastle Road

Bracknell

Berkshire

RG12 8YA

[Find and contact your local Waitrose branch](http://www.waitrose.com/content/waitrose/en/bf_home/bf.html)
if you wish to be considered for its Community Matters programme.

www.waitrose.com/home/inspiration/community_matters.html