# Scarlett Johansson and Oxfam illustrate how to gift better this holiday season

- Link: https://fundraising.co.uk/2011/12/28/scarlett-johansson-and-oxfam-illustrate-how-gift-better-holiday-season/
- Published: 2011-12-28T09:29:44+00:00
- Author: Howard Lake

This humorous Christmas animation features actress Scarlett Johansson promoting 
Oxfam America’s virtual gifts as good ideas for Christmas presents, contrasting 
them with the all too frequent unwanted and inappropriate presents. She encourages
people to give gifts that do good: books for children, a goat for a farmer, or a
water pump for a village.

According to [Oxfam America Spurs Holiday Gifts With ‘Cheeky’ Campaign](http://philanthropy.com/blogs/prospecting/oxfam-america-spurs-holiday-gifts-with-cheeky-campaign/32068)
at The Chronicle of Philanthropy, by 22 December 2011, “4,724 people have clicked
through the video to the site, resulting in more than $87,000 in donations from 
778 transactions”.

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