# Polaroid Eyewear partners worldwide with Sightsavers

- Link: https://fundraising.co.uk/2011/12/27/polaroid-eyewear-partners-worldwide-sightsavers/
- Published: 2011-12-27T10:22:08+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/polaroid_aviator_sightsavers.
jpg)

![](https://www.fundraising.co.uk/files/images/news/polaroid_aviator_sightsavers_0.
jpg)

Polaroid Eyewear will donate £1 to Sightsavers for every pair of its new 2012 Best
Under the Sun Collection sunglasses sold during 2012 as part of a worldwide partnership
with the UK charity.

The company has chosen [Sightsavers](http://www.sightsavers.org) as part of its 
75th anniversary celebrations. The money raised will help the charity fund work 
to restore sight and prevent blindness in children and adults living in some of 
the world’s poorest countries.

Rebecca Harwood Lincoln, Country Manager, UK & Ireland for Polaroid Eyewear, said:“
More and more consumers are choosing brands that are a force for good and this is
a fantastic opportunity for our optical trade partners to be part of that move and
help Polaroid release donations to support the incredible life-changing work that
Sightsavers does.”

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Polaroid is inviting retailers to support its Sightsavers campaign by stocking up
to 20 frames in the Best Under the Sun Collection, each drawn from an original design
from the Polaroid archives, reflecting styles from the 1930s to the 1980s. In addition,
Polaroid has created an Aviator frame, called Seventy-five, which is also included
in the Sightsavers fundraising campaign.

The company has created an eye-catching window display for retailers to help them
promote the 2012 Best Under the Sun Collection. It illustrates the history of Polaroid
sunglasses, and includes merchandise stickers which highlight the charity donation
to Sightsavers of £1 a pair.

www.polaroideyewear.com

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