# Sainsbury’s to support Comic Relief for six more years

- Link: https://fundraising.co.uk/2011/12/16/sainsburys-support-comic-relief-six-more-years/
- Published: 2011-12-16T12:31:08+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/lennyhenry_comicrelief_sainsburys_flickr_jeff.
jpg)

![](https://www.fundraising.co.uk/files/images/news/lennyhenry_comicrelief_sainsburys_flickr_jeff_0.
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Supermarket Sainsbury’s has committed itself to support Comic Relief for a further
six years. It is the charity’s largest corporate partner and has raised nearly £
60 million since 1999, almost 10% of the money raised by the UK public for Comic
Relief over the past 12 years.

The ongoing partnership should see Sainsbury’s, its staff and customers, raise a
further £50 million through three more Red Nose Days and three Sport Reliefs.

This year Sainsbury’s customers and staff raised a record £11.4 million for the 
charity through merchandise sales and fundraising. Sainsbury’s staff alone raised
over £2 million.

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Speaking at the announcement at Sainsbury’s in Cromwell Road, West London, comedian
Lenny Henry said: “This new deal marks something truly incredible! £100 million 
pounds is an insane amount of money and having seen firsthand where every penny 
goes, I am so proud to be a part of this, it’s going to change a lot of lives.”

Comic Relief chief executive, Kevin Cahill, said: “For one company to help raise
£100 million will be truly historic.”

Sainsbury has committed itself to raising £400 million for charitable causes by 
2020.

As part of its 20 by 20 sustainability plan, Sainsbury’s aims to have raised £400m
for charitable causes by 2020.

www.comicrelief.com

_Photo: [Lenny Henry. © Jeff Spicer/Comic Relief](http://www.flickr.com/photos/j-sainsbury/6520053405/in/set-72157628440485565)_

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