# Charities to benefit from Bacs' direct debit campaign

- Link: https://fundraising.co.uk/2011/12/14/charities-benefit-bacs039-direct-debit-campaign/
- Published: 2011-12-14T09:52:52+00:00
- Author: Howard Lake

A campaign next year aimed at increasing the levels of Direct Debit payments to 
companies will result in a donation to charity for every consumer who signs up.

The Big Break is being run by Bacs, the organisation behind Direct Debit in the 
UK. Charities will benefit if they persuade their corporate supporters to take part.
Those will do will commit to making a donation to charity for for each of its customers
who sign up to Direct Debit.

Consumers themselves will have an incentive to do so: everyone who switches to Direct
Debit during the campaign is entered into a prize draw to win £10,000 towards their
bills.

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The campaign will run for the first six months of 2012, and it will be supported
by marketing materials and PR and social media support.

Bacs charities sector manager Dawneth Perry said: “Charities can approach their 
own corporate supporters with a ready-made, off-the-shelf campaign which has benefits
for the company as well as the charity. And with £10 per annum on average saved 
by converting customers from cash and cheque payments to Direct Debit, the amount
they donate to their chosen charity could be taken from within that saving.”

Further details from: d.*****@*************co.uk

 * **[New system to help Cancer Research UK validate supporter bank details](https://fundraising.co.uk/2012/02/08/new-system-help-cancer-research-uk-validate-supporter-bank-details/)**(
   8 February 2012)
 * **[Charities to earn donations for promoting Direct Debit in Bacs campaign](https://fundraising.co.uk/2012/03/15/charities-earn-donations-promoting-direct-debit-bacs-campaign/)**(
   15 March 2012)
 * **[Bacs' Big Break offers £5,000 a month in online charity vote](https://fundraising.co.uk/2013/02/04/bacs039-big-break-offers-5000-month-online-charity-vote/)**(
   4 February 2013)