# Vogue.com and Give As You Live present ‘fashion for good’ during Online Fashion Week

- Link: https://fundraising.co.uk/2011/12/08/voguecom-and-give-you-live-present-039fashion-good039-during-online-fashion-week/
- Published: 2011-12-08T14:58:15+00:00
- Author: Howard Lake

**Vogue.com’s first Online Fashion Week takes place this week and shoppers on the
site can raise funds for charity via the site as retailers will donate a percentage
of each purchase to charitable causes via Give As You Live. **

A similar event last year, Vogue.com’s Fashion Night, raised £40,000 for charity
in six hours.

[Vogue.com](http://www.vogue.com) readers will be able to choose which charity to
support when they make their purchase. Give As You Live will track and disburse 
these funds.

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Dolly Jones, Editor of Vogue.com, said: “Brands highlighted during Online Fashion
Week will donate a percentage of each purchase made to causes chosen by our readers.
Online Fashion Week is about great fashion, but also fashion for good.”

[Give as you Live](http://www.giveasyoulive.com/) technology is currently used by
more than 1,300 leading retailers including John Lewis, M&S and British Airways.
It is powered by [Everyclick](http://www.everyclick.com) which since 2005 has raised
over £2 million for charities.