# ABF The Soldiers' Charity's first digital campaign says 'thank you'

- Link: https://fundraising.co.uk/2011/12/05/abf-soldiers039-charity039s-first-digital-campaign-says-039thank-you039/
- Published: 2011-12-05T08:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/abf_thanks_soldier_201112.gif)

![](https://www.fundraising.co.uk/files/images/news/abf_thanks_soldier_201112_0.
gif)

ABF The Soldiers’ Charity this week begins its first digital campaign, inviting 
the British public to join its ‘Thanks, Soldier’ campaign. Throughout December the
charity is encouraging people to add their photos to a huge digital Union flag which
will be projected at the end of this year on an “an iconic British landmark”.

Working with digital engagement agency Nonsense, the charity is asking people to
show their support by visiting its website and adding their Facebook profile image
to the growing flag. As the flag grows, people can then search it for themselves
and their friends.

Celebrities including Fern Britton, Joanna Lumley, Gary Lineker, Ben Sheppard and
Kate Humble have already added their photos.

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The Soldiers’ Charity has been the national charity of the British Army since 1944.

The Soldiers’ Charity Digital Communications Manager, Stephen Steele, said: “Our
digital ‘Thanks Soldier’ campaign is new territory for the charity and shows how
much the brand has grown. We hope we can increase awareness of the great work The
Soldiers’ Charity does and at the same time show our appreciation to all service
men and women, especially to those who are away from their families at this time
of the year.”

www.soldierscharity.org.uk/thanks

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