# National newspapers announce Christmas appeal beneficiaries

- Link: https://fundraising.co.uk/2011/12/01/national-newspapers-announce-christmas-appeal-beneficiaries/
- Published: 2011-12-01T14:32:48+00:00
- Author: Howard Lake

National newspapers have announced the charities that will benefit from their annual
Christmas appeal to readers.

![](https://www.fundraising.co.uk/files/images/news/sundaytimes_christmas_appeal_2011.
jpg)

### The Times

[The Times has chosen three charities](http://www.thetimes.co.uk/tto/public/timesappeal/article3244140.ece):**
Alzheimer’s Society, War Child, and Greenhouse**. A letter from the Editor today
explained: “This year we have chosen to support three charities that operate in 
areas that have featured prominently in the news in 2011.”

According to the newspaper, “readers have shown a distinct preference for practical
and innovative charities which find often simple solutions for tough humanitarian
challenges”.

## Advertisement

Tesco will match donations to The Alzheimer’s Society to a maximum of £30,000. The
charity is the supermarket chain’s charity of the year. Deutsche Bank will match
donations to War Child to a maximum of £10,000.

Last year’s appeal raised over £700,000.

The appeal uses the services of the Charities Trust and [online donations](http://www.thetimes.co.uk/tto/public/timesappeal)
are handled by Paythru.

The newspaper [sought readers’ suggestions for beneficiary charities](http://www.thetimes.co.uk/tto/public/timesappeal/article3104524.ece)
on 25 July 2011, so it is likely that next year’s request will be made around the
same time and closing around 3 September 2012.

### The Sunday Times

[The Sunday Times](http://www.thesundaytimes.co.uk/sto/public/charity/article829285.ece)
is supporting **Beatbullying**. The Duke of Cambridge commented on the choice, saying:“
Catherine and I are delighted that the Sunday Times has chosen Beatbullying for 
its Christmas Appeal. This is a charity that makes a positive and lasting change
to hundreds of thousands of young lives.”

[Online donations are handled by Beatbullying](http://www2.beatbullying.org/sundaytimes).

Nominet Trust has already begun the appeal by pledging £50,000, and ICAP will match
fund donations up to £100,000.

### The Telegraph

[The Telegraph](http://www.telegraph.co.uk/news/telegraphchristmasappeal) is supporting
the **Riding for the Disabled Association, SkillForce and AfriKids**. Last year’s
appeal raised over £850,000. This year it is encouraging readers to tweet about 
the appeal using the #telegraphappeal hashtag.

The online donations are administered by Charities Trust and handled by Paythru.

### The Guardian and The Observer

[The Guardian and The Observer have chosen eight charities](http://www.guardian.co.uk/society/interactive/2011/nov/25/christmas-charity-appeal-2011-charities)
that work with marginalised young people in the UK. They are **Magic Me, Tomorrow’s
People, Fare, St Giles Trust, The Boxing Academy, Just for Kids Law, Street League
and Community Links**.

The newspapers’ appeal partners are New Philanthropy Capital and The Media Trust.

### The Daily Mirror

[The Daily Mirror](http://www.mirror.co.uk/news/top-stories/2011/12/01/daily-mirror-christmas-appeal-115875-23601027)
has chosen **Age UK** and its Spread The Warmth campaign for its Christmas appeal.
It is encouraging readers to donate winter coats, and celebrities’ donated coats
will be auctioned to raise funds.

### The Independent on Sunday

[The Independent on Sunday](http://www.merlin.org.uk/independent-on-sunday-appeal)
has chosen medical emergency relief charity **Merlin**. Online donations are handled
by Merlin itself.

### Other Christmas appeals

[BBC Radio 4 is running its 85th annual appeal](http://www.smitf.org/page/care/appeal.html)
on behalf of **St Martin-in-the-Fields**. Online donations can be made via Bmycharity.
[BBC Radio 4 appeals have their own Facebook page](https://www.facebook.com/BBCRadio4Appeal).

### Any more?

Have we missed any other national appeals? We can also list regional newspaper or
other media (e.g. radio stations’) Christmas appeals if you send the details.

---

_Update: 3 December 2011_

Thank you for the comments below. In response here is a further newspaper appeal.

### The Financial Times

The Financial Times has chosen Sightsavers for its annual seasonal appeal. As reported
last month ([FT Seasonal Appeal for Sightsavers to benefit from two matched giving programmes](https://www.fundraising.co.uk/ft-seasonal-appeal-sightsavers-benefit-two-matched-giving-programmes)),
Standard Chartered and the UK Government will each double the value of donations
from UK readers to the appeal.
