# New head of events fundraising at Sparks

- Link: https://fundraising.co.uk/2011/11/18/new-head-events-fundraising-sparks/
- Published: 2011-11-18T14:57:07+00:00
- Author: Howard Lake

Alisa Fleishman has joined Sparks, the children’s medical research charity, as head
of events fundraising. She joins from KIDS where she was events and donor development
manager and before that worked at Norwood.

At Sparks she will focus on developing a new strategy around the charity’s event
fundraising activities over the coming year. Her appointment follows a strategic
review at the charity which sets out a plan for development over the next five years.

Fleishman said: “A large part of my remit will involve looking at how we can increase
our fundraising income and reduce our costs, I will also be looking to create a 
more diverse portfolio of events that caters for all age groups and all parts of
the community.”

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www.sparks.org.uk

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