# JustTextGiving to power ITV's Text Santa campaign

- Link: https://fundraising.co.uk/2011/11/17/justtextgiving-power-itv039s-text-santa-campaign/
- Published: 2011-11-17T00:11:49+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/text_santa_justtextgiving.jpg)

![](https://www.fundraising.co.uk/files/images/news/text_santa_justtextgiving_0.
jpg)

Text Santa, ITV’s new charity appeal for Christmas, will use mobile donation platform
JustTextGiving to raise awareness and money for nine UK charities that support the
most vulnerable during the festive period.

The ITV campaign will encourage people to ‘Text Santa’ and donate £1, £5 or £10 
by texting Santa1, Santa5 or Santa10 to 70070.

All messages sent are free on any mobile network and “every penny donated will go
to the charities involved”. UK tax payers can also claim Gift Aid.

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Vodafone UK’s stores and employees are also promoting the campaign.

[Text Santa](http://www.itv.com/textsanta) will be centred around two “entertainment
spectaculars” on ITV1 featuring TV, music and show business acts. The first takes
place in early December, with the finale taking place during the Christmas period.
The shows will feature the charities and viewers will be encouraged to donate by
text during the performances.

JustTextGiving, offered by JustGiving in partnership with Vodafone, launched in 
May 2011 and more than 14,000 charities have signed up to use the service. Over 
10,000 individuals have also created their own personal text codes enabling them
to fundraise for a charity.

The Text Santa appeal is working on behalf of a chosen group of five national charities
and four hospital charities for sick children: Crisis, Carers UK, Samaritans, Help
the Hospices, WRVS, Helping Hand, Yorkhill Children’s Foundation, Great Ormond Street
Hospital Children’s Charity, and Noah’s Ark Appeal.

www.justtextgiving.com

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