# AngelShares launches new arts crowdfunding site

- Link: https://fundraising.co.uk/2011/11/17/angelshares-launches-new-arts-crowdfunding-site/
- Published: 2011-11-17T10:55:22+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/angelshares_200.gif)

AngelShares is a new philanthropic crowdfunding website for arts and cultural projects
in the UK. Founded by Sarah Gee, a professional fundraiser and marketer for nearly
20 years, it aims to help the arts build stronger relationships with donors.

Gee claims that it is “the only arts and cultural crowdfunding site that collects
Gift Aid on donations”.

Projects can be posted to the site by organisations or individual artists, and donors
are then encouraged to invest to make the projects happen. In return donors receive
exclusive benefits offered by the project owners. These are up to the project creator
to choose: they could be opportunities for private visits to galleries or historic
houses, meetings with creative artists, or other quirky gifts or acknowledgments
of their support.

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Projects on the site at launch include collaborations with Turner Prize-winning 
artist Gillian Wearing, an appeal to save an art house cinema, and support for a
craft collective of refugee and immigrant women.

Projects can choose to set an income target by a timed deadline, or simply receive
on-going donations.

Gee said: “As a fundraiser, I had become fascinatedby the range of opportunities
for building relationships through online giving. I could see that most of the existing
crowdfunding sites were not maximizing tax efficient giving, so set out to create
a site that would provide as much money as possible to support arts and cultural
projects, but also build deep and long-lasting relationships with donors.

“HM Government is encouraging philanthropy in the arts, and our aim is that AngelShares
will help create a band of angels who are new philanthropists and help make art 
happen.”

### Interview with Sarah Gee of AngelShares

UK Fundraising’s Howard Lake met Sarah Gee a month or so before launch to find out
about the service.

www.angelshares.com

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