# Blackbaud Europe enhances its data quality services with CCR Data

- Link: https://fundraising.co.uk/2011/11/14/blackbaud-europe-enhances-its-data-quality-services-ccr-data/
- Published: 2011-11-14T12:18:21+00:00
- Author: Howard Lake

Blackbaud Europe Ltd has partnered with data quality specialist CCR Data Ltd to 
offers its UK not-for-profit clients new data cleansing and enrichment services 
to help them maximise their supporter database campaign results.

Blackbaud clients will now be able to access directly via Blackbaud Europe data 
enhancement services including:

• Wealth profiling of 250,000 of the wealthiest UK individuals (including wealth
bands, investment types, philanthropic and charitable propensity to give)

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• Multiple variables for additional fields (including email addresses, age and income).

• Data profiling to provide lifestyle, purchasing and demographic information.

They can also access data cleansing and suppression services for their supporter
database, including:

• Goneaway identification

• Forwarding address

• Bereavement processing

• Preference files

Data cleansing is of course essential to all charities with supporter databases.
Each year in the UK, 200,000 people relocate; half a million addresses are changed
by the Royal Mail; a quarter of a million people sign up to the Mailing Preference
Service (MPS); and more than 600,000 people die. Blackbaud recently announced that
its research showed that a [misspelled last name ca decrease gift size by 12%](http://www.blackbaud.com/files/conference/2009Charleston/ppt/Leadership/DonorInformation.PowerPoint.pdf).

Edward Spicer, CCR Data’s managing director, said: “Information in an average mailing
database decays at a rate of 20% a year, meaning that out of a supporter database
of 100,000 records approximately 10,000 will be incorrect within six months – a 
figure no charity can afford to ignore.

Jerome Moisan, Blackbaud Europe’s managing director, added: “Our partnership with
CCR Data means we can offer our customers advanced data cleansing and the advantages
of additional data enhancement in a managed and seamless process.”

www.blackbaud.co.uk/des