# Ancestry.co.uk use Facebook app to fundraise for Royal British Legion

- Link: https://fundraising.co.uk/2011/11/07/ancestrycouk-use-facebook-app-fundraise-royal-british-legion/
- Published: 2011-11-07T09:05:30+00:00
- Author: Howard Lake

⌊ancestry.co.uk⌉⌊ancestry.co.uk⌉[Ancestry.co.uk](http://www.ancestry.co.uk) hosts
more than 895 million UK records, including the World War One British Army Service
and Pension records, enabling people to research their ancestors who served in the
First World War. It worked with digital agency Essence to design and launch the 
Facebook app.

When users arrive on the Ancestry.co.uk Remembrance Day Facebook page they are asked
to help Ancestry raise £10,000 for the Royal British Region by posting a Remembrance
Day message to their personal Facebook page via the app. Each time a user posts 
a message via the app, the message shown on the user’s personal page will include
a link to the app, with the aim of encouraging the user’s friends and family to 
use the app too.

For each Remembrance Day message posted, Ancestry will donate £1 to the Royal British
Legion. A running total of the amount donated will be shown at the top of the app

## Advertisement

Ancestry is promoting the app with Facebook ‘like’ and ‘sponsored story’ ads.

By the end of the evening of 6 November it had already generated £5,141.

www.facebook.com/AncestryUK?sk=app_209066239161560

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