# Packyourbags Holidays runs Facebook 'like' donation campaign for Plan International

- Link: https://fundraising.co.uk/2011/10/31/packyourbags-holidays-runs-facebook-039like039-donation-campaign-plan-international/
- Published: 2011-10-31T10:06:07+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/packyourbags_facebook_like_plan.
jpg)

![](https://www.fundraising.co.uk/files/images/news/packyourbags_facebook_like_plan_0.
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Packyourbags Holidays is trying to raise money for Plan International’s Girl’s Fund
using its recently launched Facebook page. It will give 10p for every ‘like’ of 
its Facebook page over the next three months.

Lat year the company’s Managing Director Mark Kempster and three other staff climbed
Mount Kilimanjaro and raised £35,000 for Plan’s ‘Because I am a Girl’ campaign.

Plan is using its [Because I Am A Girl](http://www.facebook.com/becauseiamagirl)
Facebook page, with its 340,000+ fans, to publicise the fundraising effort by [Packyourbags](http://www.Packyourbags.com).

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

This is one of two methods of using Facebook ‘likes’ to generate funds. The other
approach focuses on building up the charity’s Facebook page subscribers rather than
the donor’s, with a corporate or individual donor pledging to give a certain amount
for each ‘like’ up to a maximum. This has been adopted by Amnesty International 
USA and [Free The Children’s We Day](https://www.facebook.com/weday) among others.

www.facebook.com/pybtravel

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