# Fundraising tribute cards offer alternative to funeral flowers

- Link: https://fundraising.co.uk/2011/10/31/fundraising-tribute-cards-offer-alternative-funeral-flowers/
- Published: 2011-10-31T11:16:15+00:00
- Author: Howard Lake

**A Giving Tribute® is a new service that aims to offer a more personal alternative
to funeral flowers and one which can generate funds for charity in memory of the
person who has died.**

![](https://www.fundraising.co.uk/files/images/news/sample_giving_tribute_card.jpg)

The company gives friends and family the opportunity to pay tribute to the deceased
with a personal ‘Visible Tribute Card’ which is displayed at the funeral following
an optional (“but encouraged!”) donation to the chosen charity via the company’s
website.

## Advertisement

**Liz Mowatt** of A Giving Tribute describes the service as ‘The Caring Alternative
to Funeral Flowers’. “Each tribute is unique, just like the person who has died”
she said. “Collectively they provide a great insight into their character, hobbies,
friendships and what the deceased meant to people – the full spectrum of their life,
adding colour, vibrancy and a really personal connection for everyone attending”.

The tribute cards are kept by the bereaved and can be displayed in a special commemorative
book available from their funeral director.

Mourners wishing to create a Giving Tribute can do so on A Giving Tribute’s website,
adding their own photo and a personal message. The site includes stock images and
suggested words, given that it can be hard to find the right words. The mourners
can read and share the funeral details and print out maps of the funeral and wake
locations.

Liz Mowatt added: “The good news for the charity sector is that 100% of all donations
are passed to the charity with absolutely no deductions or charges.” In addition,
the full donor and Gift Aid details are passed on to the charity.

[A Giving Tribute](https://www.agivingtribute.com) emails all donors on behalf of
the charity to advise them of the grand total collected.

The Visible Tribute Cards created before the funeral are dispatched to the Funeral
Director in a weatherproof ‘wreath’ that displays each card, to be viewed as mourners
leave the funeral. The charity logo is shown on the central card of the wreath.

Mowatt invited charities to register to benefit from the scheme. “It costs them 
absolutely nothing and yet really promotes their cause”, she said. “They have their
own page to advise visitors of their valuable work and fundraising initiatives, 
perhaps even to encourage Memorial Tribute Funds on their own site if they wish –
this may be a natural progression for mourners to make.”