# Payroll giving 'not fit for purpose'

- Link: https://fundraising.co.uk/2011/10/28/payroll-giving-039not-fit-purpose039/
- Published: 2011-10-28T14:41:26+01:00
- Author: Howard Lake

Payroll giving was developed in a pre-direct debit age and may therefore no longer
be fit for purpose, according to a report by Adrian Sargent and Jen Shang published
between Bristol Business School and the Institute of Fundraising.

Growing Philanthropy in the UK, a report written from the Growing Philanthropy Summit
in July, says that payroll giving was the most contentious issue discussed, and 
that the group felt that it should be replaced by the workplace solicitation of 
direct debits.

According to the report the group also felt that the Fundraising Standards Board
should be given more teeth, have power over all charities and funding via a proportion
of Gift Aid.

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Among other things the report recommended the creation of fundraising ‘ambassadors’–
volunteers who would champion topics such as major gifts, payroll giving and public
trust. They would be senior charity officers who would head up mini campaign boards.

It also issued challenges to the Institute of Fundraising to develop academic qualifications
in fundraising, starting with a fundraising or a nonprofit communications degree,
pointing out that although undergraduate degrees in marketing are plentiful, “a 
degree to prepare an individual for a career in fundraising is notable only by its
absence”.

The Institute should also be prepared to take tougher sanctions against those found
to be in breach of the Codes of Fundraising Practice; toughen the Code of Fundraising
Practice for Accountability and Transparency in fundraising; develop a ‘right to
ask’ campaign alongside a ‘right to say no’ campaign and collate evidence of best
practice and actively disseminate it to the professional community.

Download the report from http://bit.ly/uPHG1C

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