# Tesco scores for Against Breast Cancer

- Link: https://fundraising.co.uk/2011/10/27/tesco-scores-against-breast-cancer/
- Published: 2011-10-27T16:50:33+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/newswire/Jermain3.jpg)

England and Tottenham Hotspur footballer Jermain Defoe has just accepted a cheque
for £7227 from Tesco on behalf of charity Against Breast Cancer. Tesco raised the
funds through the sale of a crown-themed sleepwear range designed by long term supporters
of the charity, The Perfectly Pink Company.

Becci Smith, head of buying for clothing essentials at Tesco said; “Many of us know
someone who has been affected by breast cancer and the work of Against Breast Cancer
is important for many of our customers. We were delighted to sell this sleepwear
range which proved very popular and I am thrilled it has raised funds for this important
cause.”

There to witness the presentation at Tottenham Hotspur Football Club were Adele 
Cable, Director of The Perfectly Pink Company responsible for designing the clothing
and accessories range with Tesco and Wendy Taylor Hill, Corporate Manager at Against
Breast Cancer.

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Wendy said ‘the popularity of the Royal wedding this year definitely helped boost
sales of the crown motif sleepwear range. We want to thank Jermain for taking time
out of his busy footballing schedule to accept the cheque on our behalf and to thank
both Tesco and The Perfectly Pink Company for working with us to raise these funds.’

– ENDS –

Note to editors

Please contact: Fiona Smart

Tel: 01491 837 117 / 07923 360235

### Against Breast Cancer

Against Breast Cancer is a charity dedicated to funding ground breaking research
to improve detection and increase survival after breast cancer diagnosis. Our expert
scientists use one of the largest collections of breast cancer patient samples in
the UK to look for vital information that could identify the spread of the disease.

More women are surviving breast cancer every year. Against Breast Cancer’s research
looks at the whole woman through three interlinked areas of research – biochemistry,
immunology, and diet and lifestyle. The charity’s research is studying new ways 
that could help doctors identify and treat secondary breast cancer faster and more
effectively.

The charity’s national Diet & Lifestyle study is one of the largest in the world
looking at the effects of diet, lifestyle and complementary treatments on breast
cancer and long-term survival. Support is vital for charity Against Breast Cancer
if it is to continue its innovative research to develop ways to improve detection
and survival after diagnosis so women and men can look forward to a future free 
of breast cancer.

### Tesco

Tesco donated a percentage of sales from every purchase made in-store and on-line
for this special range of ladies sleepwear. For further information on Tesco please
go to

www.tesco.com/clothing

Attached photo caption: From left to right: Wendy Taylor Hill, Adele Cable, Becci
Smith and Jermain Defoe.

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