# IKEA’s Soft Toy Campaign to support UNICEF and Save the Children

- Link: https://fundraising.co.uk/2011/10/24/ikeas-soft-toy-campaign-support-unicef-and-save-children/
- Published: 2011-10-24T23:11:18+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/ikea_bjorn_bear.jpg)

IKEA is again running its Soft Toy Campaign, aiming to raise €12 million for UNICEF
and Save the Children. From 24 October to 23 December, for every IKEA soft toy, 
children’s book or children’s meal purchased, the IKEA Foundation will donate one
euro to education programmes around the world supported by the two children’s charities.

IKEA Foundation CEO Per Heggenes said: “You buy a gift for a child you love, and
you help educate a child you may never know. It’s a chance to engage the 626 million
annual visitors to IKEA stores worldwide, while expanding awareness among customers
and co- workers of the power of education to transform children’s lives.”

Since 2003, the partnership between IKEA, UNICEF and Save the Children through the
Soft Toy Campaign has raised over €35.2 million globally, which has helped improve
the lives of more than eight million children in 45 countries. This year’s goal 
is €12 million.

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www.ikea.com

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