# Fly the virtual ORBIS hospital plane on World Sight Day

- Link: https://fundraising.co.uk/2011/10/13/fly-virtual-orbis-hospital-plane-world-sight-day/
- Published: 2011-10-13T11:10:31+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/orbis_operation_sight_fight.
jpg)

Sight charity ORBIS is marking World Sight Day today with a data-capture tool that
lets the public fly a virtual version of the charity’s Flying Eye Hospital aircraft
and learn about the work that it understakes tackling preventable blindness worldwide.

Operation Sight Flight has been created with help from fundraising and campaigning
communication specialists The Good Agency. The tool is designed to help boost ORBIS’s
profile and capture data. It also includes a call to donate, offering single or 
regular donations.

Each user who registers gets to navigate the virtual aircraft 300 miles of the 500,000
mile target journey.

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Operation Sight Flight went live at the beginning of this week and is being promoted
by Facebook adverts as well as ORBIS UK’s own social media accounts.

Krishani Ranaweera, Head of Communications ORBIS EMEA, said that World Sight Day
gave them a good opportunity “to build an innovative app that enables people to 
get involved with our work quickly and easily”.

Charlotte Beckett, Head of Digital at The Good Agency added: “The work that the 
ORBIS Flying Eye Hospital does globally gave us a unique opportunity to build an
interactive piece of data visualisation. All the flight paths are built from the
plane’s own data sets, and the content has been developed from the crew’s location
reports. We hope users will have as much fun flying the plane and looking around
the map as we did developing it.”

www.8in10.org/sight-flight/

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