# JustGiving extends online fundraising to companies and employees

- Link: https://fundraising.co.uk/2011/10/11/justgiving-extends-online-fundraising-companies-and-employees/
- Published: 2011-10-11T12:18:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/john_lewis_justgiving_laptop_0.
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![](https://www.fundraising.co.uk/files/images/news/john_lewis_justgiving_laptop.
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Online fundraising platform JustGiving is expanding its services to enable any UK
business to fundraise online for charity. Already John Lewis, Barclays, Waitrose
and KPMG have announced that they will be promoting the service to their employees.

Barclays is Britain’s biggest corporate online fundraiser, according to JustGiving,
with employees raising over £2 million on JustGiving over the past three years for
partner charities including Have a Heart and UNICEF.

Employees have of course already been using JustGiving in a personal capacity to
support their company’s charity of the year and other causes, raising over £73 million
via the site in the past three years. The financial services industry leads the 
way, with 20 of the top 50 employee fundraising efforts coming from the sector, 
raising a total of £5 million between them.

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JustGiving’s Company Fundraising tools will enable UK businesses to showcase their
employees’ achievements, and match their donations with company funds if they choose.
Companies also have the option of covering JustGiving’s fees, to make the service
entirely free for charities.

The new tools offer:

· branded company fundraising pages to showcase all a business’ employee fundraising
activity in one place

· running totals of all donations raised by employees

· the facility for employees to form teams to compete against each other and link
their JustGiving individual fundraising pages to their company page

· leader boards featuring the most successful fundraising staff to encourage competition
and reward success

· the option for companies to match-fund the sums raised by their employees and 
to display this total publicly on their company profile

· measurement and reporting of fundraising data

Anne-Marie Huby, MD at JustGiving, said: “Employees raise millions of pounds for
charity every year but much of this effort takes place offline and gets little recognition.
Our belief is that by making staff feel supported and part of a community that is
striving for a greater good, we can steer businesses towards closer partnerships
with charities and raise even more money for good causes.

“We are encouraged by many companies’ willingness to pay for the costs of the service,
to ensure that charities get maximum benefit.”

www.justgiving.com/companies

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