# RSPCA reviews its fundraising products with Moving Thinking

- Link: https://fundraising.co.uk/2011/10/04/rspca-reviews-its-fundraising-products-moving-thinking/
- Published: 2011-10-04T09:23:42+01:00
- Author: Howard Lake

Animal welfare charity the RSPCA is reviewing its entire fundraising portfolio with
the support of marketing consultancy Moving Thinking. The charity wants to make 
sure it has the right fundraising products to meet existing and new supporters’ 
expectations.

Moving Thinking will be analysing [RSPCA](http://www.rspca.org.uk)‘s fundraising
audiences, its existing and proposed offers, identifying gaps, and proposing new
approaches across fundraising disciplines.

Mark Cook, founder and director of Moving Thinking said: “It’s really good to see
the RSPCA looking to apply such rigour to answering their big strategic questions.
And it’s great to be working with them again. The process we’re building is highly
collaborative and flexible, so the RSPCA team will be have the tools to make informed
decisions about their product portfolio for many years to come.”

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Moving Thinking was set up earlier this year by Mark Cook, formally Planning Director
at Whitewater.

www.movingthinking.com

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