# The real problem with big lotteries

- Link: https://fundraising.co.uk/2011/10/03/real-problem-big-lotteries/
- Published: 2011-10-03T16:59:41+01:00
- Author: Kevin Baughen

**There’s been some coverage in the last week around the launch of the new Health
Lottery launched by Channel 5 and Daily Express owner Northern and Shell. The £50
million lottery will be drawn and aired on ITV1 on Saturday evenings. **

Aside from the obvious fact that this is a competitor to the [National Lottery](https://fundraising.co.uk/tag/national-lottery/)
for TV ratings, it raises the question as to whether health charities (and charities
in general) will suffer as more competition arrives for the public’s hard-earned
cash.

Some believe the second major lottery will be a significant benefit. Voices, like
Northern and Shell owner [Richard Desmond](http://www.northernandshell.co.uk) believe
that economic pressures have meant health issues outside of the NHS offering have
struggled to keep going and help people who need it.

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[He states](http://www.express.co.uk/posts/view/274121):

> “In the current economic climate it is getting harder and harder to raise money
> for our local health causes”.

And I’m sure he’s right to an extent. From the other side of the fence, Sir Stephen
Bubb, Chief Executive of ACEVO, [argues that](http://www.independent.co.uk/life-style/health-and-families/health-news/desmonds-lottery-will-do-more-harm-than-good-say-charities-2362083.html);

> “It [[the Health Lottery](https://fundraising.co.uk/tag/health-lottery/)] is a
> disgrace which will undermine the National Lottery’s contribution to charities”.

But it’s the figures which underpin the amount of money actually going to good causes
which are key to my mind; **20p in every pound** for the new Health Lottery and **
28p per pound** for the National Lottery.

That, I believe is the real disgrace.

Both of these [lotteries](https://fundraising.co.uk/tag/lotteries/) are **heavily**
marketed based on the good they will do for society and the causes they support.
The organisations deliberately walk a very fine line between for-profit enterprise
and philanthropic organisation without every really promoting with equal vigour 
the fact that the vast majority of ticket sales revenue **DOES NOT** go to support
good causes.

I’m not saying they shouldn’t make a profit, but if these organisations were as 
committed to supporting good causes as all of their marketing and brand values and
launch campaigns and press releases state they are, then a greater proportion of
revenue should go to good causes. Put another way, exactly how inclined would we
be to give to a charity that spent 75p in every pound on something other than their
cause?

Perhaps I’m being unfair to the lottery organisations. Perhaps, deep down, the fact
that these two lotteries give any money at all to support good causes is just an
added bonus. A bi-product of society’s desire to try and win an absolute fortune
every week?

**What do you think?**