# Plugin integrates MailChimp with The Raiser's Edge

- Link: https://fundraising.co.uk/2011/09/29/plugin-integrates-mailchimp-raiser039s-edge/
- Published: 2011-09-29T11:59:22+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/mailchimp_connected.jpg)

Users of Blackbaud’s The Raiser’s Edge can now take advantage of the power of email
marketing tool MailChimp with the creation of the Chimpegration plugin created by
Zeidman Development, the customised solutions provider for Blackbaud products.

Raiser’s Edge users can now use the full range of [MailChimp](http://www.mailchimp.com)‘
s features while sharing contacts and tracking results across the two platforms.

Chimpegration comes in two versions. Chimpegration Free is available at no charge,
and can export records directly from The Raiser’s Edge into MailChimp, and allows
users to manage their campaign results, including bounces and unsubscribers.

## Advertisement

Chimpegration Professional offers these tools plus it provides two-way syncing between
MailChimp and The Raiser’s Edge to manage campaigns better, keeping records on both
platforms clean and up to date. It also allows users to view supporters’ email activity
within MailChimp on the The Raiser’s Edge platform.

MailChimp has proved popular with charities for some time. The company has published
a [guide specifically for nonprofits](http://mailchimp.com/resources/guides/mailchimp-for-nonprofits)
to help them understand how to get the most out of its email marketing tools.

MailChimp can already be integrated into other popular tools and services, including
Eventbrite, Facebook, Twitter, Shopify, Salesforce, and SurveyMonkey. It has established
a $1 million integration fund to help extend its partnerships further. Earlier this
year it announced that it had over 1 million subscribers.

### See Chimpegration synchronisation in practice

www.zeidman.info/downloads/chimpegration.php

 * **[Why should I care about your email?](https://fundraising.co.uk/2012/01/18/why-should-i-care-about-your-email/)**(
   18 January 2012)
 * **[Fundraising research summary for April 2015](https://fundraising.co.uk/2015/04/10/fundraising-research-summary-for-april-2015/)**(
   10 April 2015)
 * **[How to make the most of your fundraising email’s subject line](https://fundraising.co.uk/2015/08/03/how-to-make-the-most-of-your-fundraising-emails-subject-line/)**(
   3 August 2015)